Blog
A small business home page: what belongs at the top
The first few seconds decide whether a visitor stays.
A company home page should say three things right at the top: who you are, who you work for, and what the visitor should do next. Everything else can come lower.
Who you are and what you do
One clear sentence instead of a slogan that says nothing. Made-up example: “We bake custom cakes for family celebrations” says more than “Quality first”.
Who it is for
Your customer should recognise themselves in the copy. Write in their words, not jargon.
What next
One main button that leads to contact or to the offer. How to choose it is in A clear call to action.
A clear menu
Only a few items so the visitor does not have to decide for long. Why is explained by Hick's law.
What follows lower down
Service offer, work samples, a few words about you, and contact. An overview of what should not be missing is in What a good website for a small business needs.
How it looks with us
For an example, see how we handle it. We will design a home page for your company so it says what matters right at the top.
Write to us through the form on the Contact page.
