Blog
What a good website for a small business needs
Less than you think — and that much more important.
Your website does not have to be huge. It does need to answer quickly what a visitor is asking: what you offer, who it is for, and how to get in touch.
Clear offer. Right on the home page, say in one or two sentences what you do and who it helps.
Contact within reach. Phone, email, or a form should not be hidden. A clear call to action helps too.
Trust. Show who stands behind the company, how you work, and what a customer can expect. Honestly, without embellishment.
A clear menu. The more options, the longer a decision takes (Hick and Hyman, 1952), so keep only what matters. More on why visitors leave a slow and confusing website.
What can wait. A large blog, many subpages, or elaborate effects. Basics first; we can add the rest later. For an example, see how we handle it.
Write to us through the form on the Contact page.
