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A clear call to action: how to guide a website visitor
One main button per section is often more than five equal ones.
A visitor should always know what to do next. A call to action is the button or link that leads them there.
Choose one main action. Every section has one goal — for example write to you, view the offer, or read more. A clear menu helps too; we cover that in the article on Hick's law.
Name the button specifically. Instead of a generic “Submit”, “Write to us” or “I'd like advice” works better. More on words that work is in How to write website copy people finish reading.
Give it space. The button should be easy to see and not fight with other elements beside it.
Repeat it. On a longer page the call can appear more than once, always with the same goal. How that looks in practice: see how we handle it.
Write to us through the form on the Contact page.
