YABI blog cover: an SEO illustration from the Origami library.
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SEO for beginners: basics for a new website

What to settle right when the website is being made.

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SEO means people can find your website more easily in a search engine. Many basics can be settled during creation, without complexity. Results are not instant, and nothing can be guaranteed.

Clear structure. Every page has one topic and a clear name. What a website should not miss is in What a good website for a small business needs.

Headings. A main heading and subheadings help the reader and the search engine understand the content.

Meta data. Every page has its own title and a short description with the main keyword.

Clear copy. Write for people, not for the search engine. More in How to write website copy.

Image descriptions and links between pages. Small things that help. For an example, see how we handle it.

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