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How to write website copy people finish reading
Benefit in the first sentence, concrete words, short paragraphs.
People usually skim a website with their eyes. Copy that catches them at the start has a better chance of being read through.
Benefit first. The first sentence should say what the customer gets from it.
Concrete instead of vague. Replace generic phrases with what you really do.
Short paragraphs. One idea, a few sentences. Headings help too; we cover those in SEO for beginners.
Example (made-up): Before: “We are a dynamic company with years of experience offering comprehensive solutions.” After: “We bake you a custom cake so the celebration goes well.”
At the end always say what the reader should do next — add a clear call to action.
If you would rather not write, we prepare the copy as part of our services.
Write to us through the form on the Contact page.
