YABI blog cover: website trust and accessibility.
Blog

Website trust: what puts people at ease

People buy from people. Online too.

Editorial date

Website trust decides whether a visitor gets in touch. You do not need big words — showing the truth clearly is enough.

Show the people

A photo and a few sentences about who stands behind the company do more than a stock image. How we handle it: see the home page.

Explain how you work

When people know what to expect, they decide more easily. A few steps from the first message to the result are enough.

Show real work

Concrete projects with a description of the brief and the approach. Ours are in Projects.

Testimonials only when real

A quote from a real customer, if they agree. Made-up reviews people sense sooner than you would expect.

Clear contact

Phone, email, or a form in a visible place. Anyone who hides looks suspicious.

Promise only what you will deliver

Better less, and true. The basics of a good website are in What a good website for a small business needs.

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