YABI editorial cover: hands, scissors and paper templates on a blue background.
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Custom website or template: when each one pays off

A fair comparison without scare tactics.

Editorial date

A ready-made template is a fast start. You get a website that works, and for a very simple calling card or idea check that can be enough.

The catch is that a template was made for everyone, so it describes no one exactly. Your copy, photos, and the way you work have to fit its structure — not the other way around.

A custom website starts with questions: who it is for, what the visitor should do, and what makes your company different. Layout, colours, and buttons grow from the answers. The result is hard to mistake for someone else's. How that unfolds is in How a website is made, step by step.

There is no single right answer. If the website is the main place people learn about you, it is worth making sure it looks and works like you. We are a small studio with a big heart, and we bet on unique design.

What a custom company website includes is in Services, and guide prices are in Pricing.

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