Case study
Lumi
An app for ordering cinema snacks so viewers can skip the queue and avoid missing the start of the film. Google certification project.
03Mobile app
The brief
What we set out to solve
Goal
Design an app where viewers can order snacks in advance, save time and enjoy the film without stress.
Who it is for
Cinema visitors. Secondary research suggests most are aged 13 to 55.
Screens
What it looks like
UX process
How we approached it
We turned the questionnaire and interviews into personas, a value proposition and a storyboard. After testing, we revised the design and added dark mode.
- 01Questionnaire
- 02Interviews
- 03Personas
- 04Competitor analysis
- 05Value proposition
- 06Storyboard
- 07Information architecture
- 08User journey
- 09Wireframes
- 10Iterations
- 11Final design
- 12UI kit
- 13Dark mode
Research
Research findings
We shared an online questionnaire with the film fan community on Reddit and followed up with interviews.
23 respondents completed the online questionnaire
Finding your seat in the dark with a full tray is difficult. I have spilled my drink a few times.
Persona
Who we designed for
One of the project's two personas. The other, Emily, goes to the cinema with her partner.
Richard
42 years old · Prague · father
"Quiet film evenings bring the family together."
Goals
Enjoy films with his wife and children, and order snacks without missing part of the film in a queue.
Frustrations
Keeping the children calm in the snack queue. There is little time between arrival and the start of the film to buy snacks for everyone.
Situation
Richard arrives at the cinema late and tired, and struggles to keep the children calm at the snack counter.
Competitors
Competitor analysis
We looked at how major cinema chains handle ordering.
| PLATFORM | STRENGTHS | WEAKNESSES |
|---|---|---|
| AMC Theatres | Delivery to your seat, loyalty programme. | Complex website navigation. |
| Showcase Cinemas | A wide selection and interesting offers. | Inconsistent website layout. |
| Cineplex | Advance ordering and mobile tickets. | Few food photographs. |
Iterations
Changes after testing
Usability testing showed where the new ordering process needed explaining and where it could be faster.
A short explanation
A notice explains how the feature works so people can learn it quickly.
Quick ordering
We added a button to order favourite snacks in one click.
Filters within reach
We moved the filters to the bottom navigation to make them easier to reach.
Design
Final design
What the app offers
Ordering without a queue and delivery to your seat.
FOR VIEWERS
- Customise orders for tastes, dietary restrictions and family size.
- Live order status.
- Delivery to a specific seat.
FOR THE CINEMA
- A loyalty programme with offers and discounts.
- A simple interface for people who are less comfortable with technology.
Next project
See another case study
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